Have you heard of Web 2.0 and Social Media Marketing? Do these sound like high tech terms? The majority of people on the internet are using these things each day. Are you on Facebook or MySpace? Did you ever Digg a web page? Those are examples of Web 2.0 and Social Media Marketing. There seem to be an unlimited number of social networking web sites, but one key is knowing which sites are beneficial for you. Another key is understanding how and why to use them.

Those are just a couple of things this book can answer for you in a down to earth and conversational manner. Award winning author Nikki Leigh explains branding, viral marketing, Web 2.0, blogs, podcasting, virtual tours, social networking and social bookmarking sites and much more. With that information and over 1000 resource links, this is a book that you will turn to again and again as you create an expanded and effective presence on the Internet to promote yourself and your books.

http//www.nikkileigh.com/book_promo_201.htm

REVIEW

Nikki Leigh leads authors and business professionals into a world that is ever expanding and changing. When I picked up this book I was still looking for a downloadable program to introduce me to the world of Web 2.0. Hers is an explanation that anyone can understand.

The tips and input from a variety of professionals is invaluable and easy to comprehend. I found myself sitting and wanting to take notes as I read, despite the fact that I had it all right there in front of me. Nikki has a way of talking to the reader, instead of talking at them like so many non-fiction authors. Her writing style is smooth and enjoyable.

If you are unsure about whether this book can help you as a writer or a person in any other business, let me tell you. The sections on social networking and podcasting are worth the cost of the book ten times over, then you get to factor in all the other sections.

This book should be required reading for anyone trying to promote a business online. Coupled with the award-winning Book Promo 101 it should be mandatory for any author going into the business before their book ever hits print.

It is too much information and expertise to be ignored by anyone. Don't miss the opportunity this author gives you to drive your business to success. You can't afford not to read Book Promo 201.

Reviewed by: Karen Syed - Owner Echelon Press
http://karensyed.blogspot.com

EXCERPT

Web 2.0. Are you one of the people who cringe when you hear this term• There’s no need to hide from Web 2.0 " it is actually very beneficial for people who want to promote online.

We will discuss many aspects of Web 2.0 in this book, so it seemed good to include a chapter about what it means early in the book.

Let’s get past the fright, fear and concern about tackling Web 2.0 topics now. The good news is that Web 2.0 is very helpful in our promotion and many people are already using Web 2.0 technology.

Most people who are on the Internet often, have heard the term Web 2.0. For several years, people have been tossing the term around, but there is still a lot of confusion about it. There are many definitions and I’ll share a number of those shortly. I can tell you it is not a program that you can download.

Web 2.0 is a trend on the Internet which includes design and technology that gives us ways to boost creativity, share information and interact with others. Now let’s think about that for a minute. These are things that we should do as authors.

Do you see why I want you to understand Web 2.0? Most people that pick up this book are already doing some things which are considered Web 2.0. Do you have a blog? Are you a member of a social networking site?

You are already using some elements of Web 2.0. The term relates to different ways we use the Internet.

I found this video which gives insights into Web 2.0 for authors. I don’t know how long this video will be posted, but it is so good I have to include the link for you to view it: www.youtube.com/watch•v=yxschLOAr-s